Cuties had a vision of creating a space and brand that was reminiscent of 1920's Los Angeles Art Deco, inspired by femme fatale, deco-style pin up illustrations, Ziegfeld Follies, Claude Cahun and Marcel Moore. Stylistically this was a really interesting starting point allowing us to research conceptual directions ranging from Mawu-Lisa an androgynous African deity to gender-altering fish, while still drawing back to this fun idea of "how do we deco-ize this?"