Dana is a user interface & brand designer with a strong focus on early to mid-stage tech companies. With experience in both product design and branding, Steffe is able to approach design problems with a bird's-eye view of business strategy, user experience and brand cohesion, allowing her to nimbly move through any project with a strong sensitivity to touch points often sitting outside design itself. At the core, Dana's diverse skill set always anchors back to a single principle—problem solving.
Freelance & Consulting
Freelance design across various mediums from user interface & experience design to brand strategy & identity work.
Sunset City is a strategic design studio specializing in branding, UI/UX design and design strategy with a focus on future-leaning companies.
Visual Designer & Brand Director
Led creative team on development of brands and products for clients around the globe with a strong focus on early-stage tech companies, web products and brand strategy.
The Academy of Art
Led senior-level design course focused on client rebrands. Students were led through creative process over a 15 week period developing new identity systems, collateral & marketing campaigns.
Worked with the interactive education team building a learning portal for the Olaffur Eliasson exhibit, collaborating closely with art historians, educators and researchers, dissecting how to explain Eliasson's work to children and adults alike.
Ongoing work with a focus on branding, storytelling and user experience design across all early stage [x] products. Worked onsite with the [x]UX team predominantly focused on [x]'s new health initiative, Iris, Loon and Makani.
Social mapping tool focused on improving the way people share collections of places. From things like 'Best Coffee in Gothenburg' to 'Murals in Bombay', users created dynamic, themed maps all over over the world with their friends.
+ NEA Studio
+ FirstGrowth Venture Network
Addressed clean water rights in America raising over $38,000 for residents of Hale County, Alabama. 'Buy a Meter' was the inaugural group of 8 designers in Greensboro, AL.
+ Future Partners—ongoing collaborating / designer on Future’s rapid ingenuity projects.
Language in Common
Worked on a range of projects from restaurant branding in San Francisco to designing Written on the City, a graffiti book focused on how graffiti art communicates with people.