Good design is the willingness to see answers in unexpected places. To work diligently knowing there's always more than one way to approach a problem. To seek solutions anchored in concept, story, history, research, art & experience. To step ahead and never sideways. Good design is the openness to collaborate, to learn, to be surprised.

 
 
 
 
 
 

Dana is a multi-disciplinary designer with a strong focus on brand strategy, conceptual exploration and product development. With work ranging from user experience design with NASA to identity work for a new LBGTQIA cafe in Los Angeles, Steffe's diverse skill set anchors strongly back to a single, core principle—problem solving.

 
 
 

Freelance & Consulting

Freelance design across various mediums from user interface & experience design to brand strategy & identity work.  
 

Sunset City

Partner
Sunset City is a strategic design studio specializing in branding, UI/UX design and design strategy with a focus on future-leaning companies. 

 

Cuban Council

Visual Designer & Brand Director
Led creative team on development of brands and products for clients around the globe with a strong focus on early-stage tech companies, web products and brand strategy.


The Academy of Art

Adjunct Faculty
Led senior-level design course focused on client rebrands. Students were led through creative process over a 15 week period developing new identity systems, collateral & marketing campaigns.

 

SFMOMA

Worked with the interactive education team building a learning portal for the Olaffur Eliasson exhibit, collaborating closely with art historians, educators and researchers, dissecting how to explain Eliasson's work to children and adults alike.

 

Google[x]

Ongoing work with a focus on branding, storytelling and user experience design across all early stage [x] products. Worked onsite with the [x]UX team predominantly focused on [x]'s new health initiative, Iris, Loon and Makani.

 

Karta

Co-founder
Social mapping tool focused on improving the way people share collections of places. From things like 'Best Coffee in Gothenburg' to 'Murals in Bombay', users created dynamic, themed maps all over over the world with their friends.

+ NEA Studio
+ FirstGrowth Venture Network

 

Project M

Addressed clean water rights in America raising over $38,000 for residents of Hale County, Alabama. 'Buy a Meter' was the inaugural group of 8 designers in Greensboro, AL.

+ Future Partners—ongoing collaborating / designer on Future’s rapid ingenuity projects.

 

Language in Common

Worked on a range of projects from restaurant branding in San Francisco to designing Written on the City, a graffiti book focused on how graffiti art communicates with people. 

 

 
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"Dana’s ability to articulate and communicate a brand’s essence through visual and textual reference is remarkably sensitive. The visceral insight and confidence that her work invokes results in brand imagery and communication that is both authentic and lasting. 

Dana is a master of her craft, and with a careful balance of ambition and imagination, there’s little that she can’t do within a creative space."

Michael Buzzard, Design Manager at Google (VIA LINKEDIN)

 

"I've worked with Dana twice, and I sincerely hope that I can work with her again in the future. 

In each instance she pulled the right data out of our team in order to synthesize brand concepts that spoke perfectly to the most important aspects of our visions and goals. She balanced so many data points and produced outcomes that were incredibly, incredibly strong. 

I still don't know how she did it so well and I feel lucky every day to be building on top of the foundation that she worked with us to create."

Virginia bauman, ceo of tonx ((VIA LINKEDIN)

 
 
 
 
 
 
 
 
 

Wanna hang?

Hit me up:
hello@danasteffe.com
 

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