Hoot

Hoot is a women's lifestyle brand founded by the team at Izola. Apparel, accessories and makeup with a travel focus, Hoot is dedicated to exploring the world in style. 

+ Identity Design
+ User Experience Design
+ User Interface Design
+ E-commerce

 
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The team behind Hoot saw a hole in the market for the intrepid woman and an opportunity to create a sister brand for their well known wholesale company Izola. With a strong focus on basics and super useful accessories, Hoot was reimagining how women pack for life's adventure.

 
 
 
 
 
 
 
 
 
 Landing page

Landing page

 Shopping cart

Shopping cart

 
 
 
 
 
 
 

The e-commerce experience was designed to feel "full" while in actuality Hoot went out of the gate with very little product. With purposeful white space and room to breathe, the site took on a quality much like travel—sprinkled with moments of delight.

 

 
 
 Quickview

Quickview

 Detail page

Detail page

 Contact page

Contact page

 Email sign up

Email sign up