Hoot

Hoot is a women's lifestyle brand founded by the team at Izola. Apparel, accessories and makeup with a travel focus, Hoot is dedicated to exploring the world in style.

+ Identity Design
+ User Experience Design
+ User Interface Design
+ E-commerce

The team behind Hoot saw a hole in the market for the intrepid woman and an opportunity to create a sister brand for their well known wholesale company Izola. With a strong focus on basics and super useful accessories, Hoot was reimagining how women pack for life's adventure.

Landing page

Shopping cart

The e-commerce experience was designed to feel "full" while in actuality Hoot went out of the gate with very little product. With purposeful white space and room to breathe, the site took on a quality much like travel—sprinkled with moments of delight.

Quickview

Detail page

Contact page

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