When Karta was just forming as an idea, there were a few key concepts that would lay the groundwork for the entire future of the product. We knew that we wanted it to be a tool—not just in it’s utility, but in it's form as well. 
 

We had always been inspired by product design that pushed the boundaries of function (and in return are beautiful in their simplicity.) Dieter Rams’ stereo turntables from the 60′s, AIAIAI track headphones, and the designs of architect Johannes Norlander Arkitektur, to name just a few.

Below:
One of the original moodboards we created to help define key product characteristics.