With Baseline, the challenge was: how do you design a product that can engage people everyday, multiple times a day, for 5 years? Where the research is dependent on people's engagement, inputing this data, with little return benefit other than potentially helping doctors figure out what the baseline of health looks like in America?

While at [x] I worked on the product design, branding and question-based icon sets for Baseline alongside the research team and UX team, doctors and developers at Life Sciences.